Home > Legal Articles > BSkyB v Microsoft: Battle of the Sky’s

BSkyB v Microsoft: Battle of the Sky’s

Posted on Monday, 8th July 2013 by

Photo Credit: mendhak via Compfight cc

Recently Microsoft came up against BSkyB in battle over Microsoft’s use of the name ‘SkyDrive’ in their public cloud storage system. BSkyB brought the case after taking offense to the use of the word ‘sky’ in the naming of the product claiming that the Trademark had been widely used before Microsoft’s service began.


Microsoft fought back in the case stating that ‘sky’ couldn’t be a registered trademark in the area of cloud based storage and also claimed that the word ‘sky’ is “a convenient and common word by traders to describe or allude to a cloud system” and therefore everyday consumers would associate the term ‘sky’ with cloud storage.


Unfortunately for Microsoft Justice Asplin disagreed with Microsoft in the concluding remarks stating that “although I accept that there was no use of the Sky get up or indicia in Skydrive, it seems to me that the evidence revealed confusion amongst real people” and found in favour of BSkyB in this case.


What is next for Microsoft’s Skydrive?


Microsoft does have the right to appeal this case, however if they lose the appeal they may be forced to rename the product as they had to with their Metro Interface in Windows 8. However as the battle is only over the Trademark name not the product itself, Microsoft will not have to remove the product or change it, which is good news for all Windows 8 and Windows Phone users which use Skydrive a lot in the storage and sharing data.


A Sky representative gave a warning to other companies after the ruling was announced, “We remain vigilant in protecting the Sky brand and will continue to take appropriate action against those companies that seek to use our trademarks without consent”. The ruling in this case informs all companies to be careful when using name similar to other companies even if the products are not directly linked as it can cause confusion for consumers who the courts will try to protect.

Paul is our Managing Director in Leicester. All of our staff in Leicester are experts in their fields and dedicated to quality client care. If you would like to find out more about our solicitors in Leicester please contact us.


Keep up to date with our daily blogs through the Edward Hands & Lewis mobile app, just search Edward Hands on the iPhone or Android store to download our app for free.

Talk to our legal team

The information provided in all of our blogs reflects only a narrative of some elements to consider on the topic. The blogs do not contain considered legal advice and should not be relied upon as advice. Please see our website terms and conditions for full details of our disclaimer. If you are interested in obtaining advice, please contact one of our lawyers who will be happy and able to advise you on your own particular circumstances.

1 Step 1

Quick Quote

Your Nameyour full name
Contact Number
Post Codeyour full name
Your Messagemore details
0 /

Paul Stubbs - Litigation
Paul Stubbs - Litigation
paul.s@ehlsolicitors.co.uk 01332 862 113
Related author articles
Article tags

Map and pin icon
Sign up to our newsletter
  ERROR: 8 - CURL error: