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Protecting your trademark – all the celebrities are doing it

Posted on Tuesday, 16th July 2013 by

Photo Credit: SENSE Media (wemakesense.org) via Compfight cc

I am sure you will have heard in the news recently about the dispute between singers Will.I.Am and Pharell relating to the trademark ‘I AM’.  It has been reported that Will.I.Am’s legal team are preparing papers to bring a case against Pharell for using ‘I AM’ when its use should be restricted by virtue that the former registered the trademark to secure it.


We are regularly approached by clients who are concerned about protecting their business name as it a highly important factor of their trade.  Without ensuring that your business name goes through the correct trademark registration process, there is an element of risk that other people can then use a name in their business which is something similar to yours.  This may lead to confusion for the consumer and of course mistaken association between your business and another.

The normal aim is to avoid this as the consequences on your business can potentially be very negative.  If you have worked hard to establish a good reputation for your business and built up a good level of Goodwill as a result (something which can be very valuable when ultimately selling your business) then you will want to protect this.  If another business uses a similar name to yours, the consumer may believe them to associated with your business and you will most probably want to avoid this.

The only way to protect this is to register your trademark.  We can help you with this.  If you would like to find out more then please contact one of our team by any of the contact details on our website.

Claire Brown is part of the Private Client team at EHL; our solicitors in Stoney Stanton are experts in their fields and dedicated to quality client care. If you would like to find out more about our solicitors in Stoney Stanton please contact us.

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